The effective use of market research how to drive and focus better business decisions

The effective use of market research how to drive and focus better business decisions

Saved in:
Bibliographic Details
Main Author: J Birn, Robin
Format: Unknown
Published: Lo Sterling Kogan 2004
Edition:4th ed
Series:Market research in practice
Subjects:
Success in business
Marketing research
Decision making
Strategic planning
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Key to making good decisions
  • Getting the information you really need
  • The best research techniques anyone can use
  • What to measure and how to measure it
  • You have the information, now use it
  • Making sure that the customers are happy
  • Tracking trends and changing decisions
  • Getting the most out of business relationships with research companies
  • Using research to grow your business

Similar Items