The effective use of market research how to drive and focus better business decisions

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Bibliographic Details
Main Author:	J Birn, Robin
Format:	Book
Published:	Lo Sterling Kogan 2004
Edition:	4th ed
Series:	Market research in practice
Subjects:	Success in business Marketing research Decision making Strategic planning
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a J Birn, Robin
245	1	4	\|a The effective use of market research \|b how to drive and focus better business decisions \|c Robin J. Birn
250	#	#	\|a 4th ed
260	#	#	\|a Lo \|a Sterling \|b Kogan \|c 2004
300	#	#	\|a xiv, \|c 24 cm
490	1	#	\|a Market research in practice
505	1	#	\|a Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business
650	#	0	\|a Success in business
650	#	0	\|a Marketing research
650	#	0	\|a Decision making
650	#	0	\|a Strategic planning
840	0	0	\|a Market research in practice series
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