Consumer insight how to use data and market research to get closer to your customer

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Bibliographic Details
Other Authors:	Foss, Bryan, Bond, Alison, Stone, Merlin 1948-
Format:	Book
Published:	London Kogan Page 2004
Series:	Market research in practice series
Subjects:	Database marketing Marketing research > Management Customer relations > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.5 \|b .C6625 2004
245	0	0	\|a Consumer insight \|b how to use data and market research to get closer to your customer \|c [edited by] Merlin Stone, Alison Bond & Bryan Foss
260	#	#	\|a London \|b Kogan Page \|c 2004
300	#	#	\|a xv, 288 p. \|c 24 cm
490	1	#	\|a Market research in practice
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Database marketing
650	#	0	\|a Marketing research \|x Management
650	#	0	\|a Customer relations \|x Management
700	1	#	\|a Foss, Bryan
700	#	#	\|a Bond, Alison
700	#	#	\|a Stone, Merlin \|d 1948-
830	#	1	\|a Market research in practice series
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