Consumer insight how to use data and market research to get closer to your customer

Consumer insight how to use data and market research to get closer to your customer

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Bibliographic Details
Other Authors: Foss, Bryan, Bond, Alison, Stone, Merlin 1948-
Format: Book
Published: London Kogan Page 2004
Series:Market research in practice series
Subjects:
Database marketing
Marketing research > Management
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 288 p. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780749442927
0749442921

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