Marketing essential principles, new realities

Marketing essential principles, new realities

Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people

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Bibliographic Details
Main Authors: Groucutt, Jon (Author), Forsyth, Patrick (Author), Leadley, Peter (Author)
Format: Book
Language:English
Published: London Sterling Kogan 2004
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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