Marketing essential principles, new realities
Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London Sterling
Kogan
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people |
|---|---|
| Physical Description: | xviii, 5 25 cm |
| Bibliography: | Includes bibliographical references (p. [521]-530) and index |
| ISBN: | 0749441143 |
Foundations of marketing