Be your own PR expert

• Main Author: Penn, Bill (Author)
• Format: Unknown
• Language: English
• Published: Australia Thomson 2004
• Edition: Second edition
• Subjects: Public relations
• Online Access: Click Here to View Status and Holdings.

 Be Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing internal communications. Be Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing internal communications.