This is PR the realities of public relations
This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and re...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Language: | English |
| Published: |
Belmont, CA
Wadsworth/Thomson Learning
2004
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| Edition: | Eight edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Newsom, Doug |e author |
| 245 | 1 | 0 | |a This is PR |b the realities of public relations |c Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg |
| 250 | # | # | |a Eight edition |
| 264 | # | 1 | |a Belmont, CA |b Wadsworth/Thomson Learning |c 2004 |
| 300 | # | # | |a xii, 418 pages |b illustration |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 504 | # | # | |a Includes bibliographical references (p. 363-382) and index |
| 520 | # | # | |a This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared! |
| 650 | # | 0 | |a Public relations |
| 700 | 1 | # | |a Turk, Judy VanSlyke |
| 700 | # | # | |a Kruckeberg, Dean |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=337911 |
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This Is PR THE REALITIES OF PUBLIC RELATIONS 
THIS IS PR The Realities of Public Relations