This is PR the realities of public relations

This is PR the realities of public relations

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This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and re...

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Bibliographic Details
Main Author: Newsom, Doug (Author)
Other Authors: Turk, Judy VanSlyke, Kruckeberg, Dean
Format: Unknown
Language:English
Published: Belmont, CA Wadsworth/Thomson Learning 2004
Edition:Eight edition
Subjects:
Public relations
Online Access:Click Here to View Status and Holdings.
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Summary:This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!
Physical Description:xii, 418 pages illustration 25 cm
Bibliography:Includes bibliographical references (p. 363-382) and index
ISBN:9780534562632
0534562639 (pbk.)

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