Customer equity management

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Bibliographic Details
Main Author:	Rust, Roland T.
Other Authors:	Narayandas, Das, Lemon, Katherine N. Katherine Newell
Format:	Unknown
Published:	New Jersey Pearson Education 2005
Subjects:	Customer equity > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-337904
020	0	0	\|a 0131535609
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.527 \|b .R87 2005
100	1	0	\|a Rust, Roland T.
245	1	0	\|a Customer equity management \|c Rolant T. Rust, Katherine N. Lemon and Das Narayandas
260	0	0	\|a New Jersey \|b Pearson Education \|c 2005
300	0	0	\|a xxii, 552 p. \|b ill. \|c 24 cm. \|e 1 CD-ROM (4 3/4 in.)
504	0	0	\|a Includes bibliographical references and index
650	#	0	\|a Customer equity \|x Management
700	1	1	\|a Narayandas, Das
700	1	1	\|a Lemon, Katherine N. \|q Katherine Newell
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=337904
964	#	#	\|c BOK \|d 01