Customer equity management

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Bibliographic Details
Main Author: Rust, Roland T.
Other Authors: Narayandas, Das, Lemon, Katherine N. Katherine Newell
Format: Unknown
Published: New Jersey Pearson Education 2005
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 552 p. ill. 24 cm. 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and index
ISBN:0131535609