Advertising and promotion an intergrated marketing communications perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, market...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
2004
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| Edition: | Sixth edition |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising and promotion an intergrated marketing communications perspective