Advertising and promotion an intergrated marketing communications perspective

Advertising and promotion an intergrated marketing communications perspective

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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, market...

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Bibliographic Details
Main Author: Belch, George E. George Eugene (Author)
Other Authors: Belch, Michael A
Format: Book
Language:English
Published: Boston McGraw Hill 2004
Edition:Sixth edition
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
Advertising
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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