Marketing research within a changing information environment
Saved in:
Main Author: | |
---|---|
Other Authors: | , |
Format: | Unknown |
Published: |
Boston, Mass.
McGraw-Hill
2006
|
Edition: | 3rd ed |
Series: | McGraw-Hill/Irwin series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000n a2200000 a 4501 | ||
---|---|---|---|
001 | wils-337873 | ||
020 | # | # | |a 0071115927 |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.2 |b .H258 2006 |
100 | 1 | # | |a Hair, Joseph F. |
245 | 1 | 0 | |a Marketing research |b within a changing information environment |c Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau |
250 | # | # | |a 3rd ed |
260 | # | # | |a Boston, Mass. |b McGraw-Hill |c 2006 |
300 | # | # | |a xxvii, 700 p. |b col. ill. |c 26 cm |
490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
504 | # | # | |a Includes bibliographical references (p. 669-677) and indexes |
650 | # | 0 | |a Marketing research |
700 | 1 | # | |a Bush, Robert P |
700 | # | # | |a Ortinau, David J |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=337873 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00250##a0011.2.2||00260##a0011.2.2||00260##b0011.2.2||00260##c0011.2.2||00300##a0011.2.2||00300##b0011.2.2||00300##c0011.2.2||01700##a0011.2.2|| |