Consumer behavior and managerial decision making

Saved in:

Bibliographic Details
Main Author:	Kardes, Frank R.
Format:	Unknown
Published:	Upper Saddle River, N.J. Prentice Hall 2002
Edition:	2nd ed
Subjects:	Consumer behavior Decision making
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-337859
020	#	#	\|a 0131227955
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.3 \|b .K298 2002
100	1	#	\|a Kardes, Frank R.
245	1	0	\|a Consumer behavior and managerial decision making \|c Frank R.Kardes
250	#	#	\|a 2nd ed
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 2002
300	#	#	\|a xviii, 457 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references p. 417-439) and indexes
650	#	0	\|a Consumer behavior
650	#	0	\|a Decision making
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=337859
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00250##a003.5.1\|\|00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|