Advertising media planning a brand management approach

Advertising media planning a brand management approach

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Bibliographic Details
Main Author: Kelley, Larry D. 1955-
Other Authors: Jugenheimer, Donald W.
Format: Unknown
Published: Armonk, New York London M.E.Sharpe 2004
Subjects:
Marketing
Brand name products
Advertising media planning
Online Access:Click Here to View Status and Holdings.
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