Advertising media planning a brand management approach

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Bibliographic Details
Main Author:	Kelley, Larry D. 1955-
Other Authors:	Jugenheimer, Donald W.
Format:	Book
Published:	Armonk, New York London M.E.Sharpe 2004
Subjects:	Marketing Brand name products Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Kelley, Larry D. \|d 1955-
245	1	0	\|a Advertising media planning \|b a brand management approach \|c Larry D.Kelley and Donald W. Jugenheimer
260	#	#	\|a Armonk, New York \|a London \|b M.E.Sharpe \|c 2004
300	#	#	\|a vii, 144 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Brand name products
650	#	0	\|a Advertising media planning
700	1	#	\|a Jugenheimer, Donald W.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=337850
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