Advertising media planning a brand management approach
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
Armonk, New York London
M.E.Sharpe
2004
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | vii, 144 p. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0765613107 |
Advertising media planning