Advertising media planning a brand management approach
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| Format: | Book |
| Published: |
Armonk, New York London
M.E.Sharpe
2004
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vii, 144 p. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0765613107 |
Advertising media planning