Key account management a complete action kit of tools and techniques for achieving profitable key supplier status

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Bibliographic Details
Main Author:	Cheverton, Peter
Format:	Unknown
Published:	London Sterling, VA Kogan Page 2004
Edition:	3rd ed
Subjects:	Customer services Selling > Key accounts Marketing > Key accounts
Online Access:	Click Here to View Status and Holdings.
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001	wils-337803
020	#	#	\|a 0749441690 (CD-ROM)
090	0	0	\|a HF5438.8.K48 \|b C47 2004
100	1	#	\|a Cheverton, Peter
245	1	0	\|a Key account management \|b a complete action kit of tools and techniques for achieving profitable key supplier status \|c Peter Cheverton
250	#	#	\|a 3rd ed
260	#	#	\|a London \|a Sterling, VA \|b Kogan Page \|c 2004
300	#	#	\|a xii, 356 p. \|b ill. \|c 25 cm. \|c 1 CD-ROM (4 3/4 in.)
504	#	#	\|a Includes bibliographical references (p. 350-351) and index
650	#	0	\|a Customer services
650	#	0	\|a Selling \|x Key accounts
650	#	0	\|a Marketing \|x Key accounts
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=337803
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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