Hospitality marketing management

Saved in:

Bibliographic Details
Main Author:	Reid, Robert D.
Other Authors:	Bojanic, David C.
Format:	Book
Published:	Hoboken, N.J. Wiley 2006
Edition:	4th ed
Subjects:	Food service > Marketing Restaurants > Marketing Hospitality industry > Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-337441
020	#	#	\|a 0471476544 (acid-free)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a TX911.3.M3 \|b R443 2006
100	1	#	\|a Reid, Robert D.
245	1	0	\|a Hospitality marketing management \|c Robert D. Reid, David C. Bojanic
250	#	#	\|a 4th ed
260	#	#	\|a Hoboken, N.J. \|b Wiley \|c 2006
300	#	#	\|a xiv, 626 p. \|b col. ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a HTC610 \|b HM220 \|5 HM
526	0	#	\|a Food Retailing Management & Technology \|b Bachelor of Science (HONS) Hotel Management \|5 Faculty Hotel And Tourism Management
650	#	0	\|a Food service \|x Marketing
650	#	0	\|a Restaurants \|x Marketing
650	#	0	\|a Hospitality industry \|x Marketing
700	1	#	\|a Bojanic, David C.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=337441
964	#	#	\|c BOK \|d 01