Hospitality marketing management

Hospitality marketing management

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Bibliographic Details
Main Author: Reid, Robert D.
Other Authors: Bojanic, David C.
Format: Book
Published: Hoboken, N.J. Wiley 2006
Edition:4th ed
Subjects:
Food service > Marketing
Restaurants > Marketing
Hospitality industry > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 626 p. col. ill. 29 cm
Bibliography:Includes bibliographical references and index
ISBN:0471476544 (acid-free)

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