Electronic media then, now, and later

• Main Author: Medoff, Norman J. (Author)
• Other Authors: Kaye, Barbara K.
• Format: Unknown
• Language: English
• Published: Boston Pearson/Allyn and Bacon 2005
• Subjects: Digital media; Multimedia systems; Digital communications
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxvi, 357 pages illustrations 27 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0205345301 (alk. paper)

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry.