Instructor's video manual to accompany advertising and promotion an integrated marketing communications perspective

Instructor's video manual to accompany advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E. George Eugene
Other Authors: Belch, Michael A
Format: Book
Published: Boston McGraw Hill 2004
Edition:6th ed
Subjects:
Sales promotion
Communication in marketing
Advertising
Online Access:Click Here to View Status and Holdings.
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