Instructor's video manual to accompany advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author:	Belch, George E. George Eugene
Other Authors:	Belch, Michael A
Format:	Book
Published:	Boston McGraw Hill 2004
Edition:	6th ed
Subjects:	Sales promotion Communication in marketing Advertising
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Belch, George E. \|q George Eugene
245	1	1	\|a Instructor's video manual to accompany advertising and promotion \|b an integrated marketing communications perspective \|c George E.Belch, Michael A. Belch
250	#	#	\|a 6th ed
260	#	#	\|a Boston \|b McGraw Hill \|c 2004
300	#	#	\|a 186 p. \|c 29 cm. \|e 6 digital video disk
650	#	0	\|a Sales promotion
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising
700	1	#	\|a Belch, Michael A
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