Blueprint for your library marketing plan a guide to help you survive and thrive

Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library prog...

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Bibliographic Details
Main Author: Fisher, Patricia H Patricia Holts
Other Authors: Pride, Marseille M. Marseille Miles, Miller, Ellen G.
Format: Unknown
Language:English
Published: Chicago American Library Association 2006
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Online Access:Click Here to View Status and Holdings.
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100 1 # |a Fisher, Patricia H  |q Patricia Holts 
245 1 0 |a Blueprint for your library marketing plan  |b a guide to help you survive and thrive  |c by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller 
264 # 1 |a Chicago  |b American Library Association  |c 2006 
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520 # # |a Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide. 
650 # 0 |a Strategic planning  |x Public relations  |z United States 
650 # 0 |a Library planning  |z United States 
650 # 0 |a Libraries  |x Public relations  |z United States 
650 # 0 |a Libraries  |x Marketing  |z United States 
700 1 # |a Pride, Marseille M.  |q Marseille Miles 
700 # # |a Miller, Ellen G. 
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