Blueprint for your library marketing plan a guide to help you survive and thrive

• Main Author: Fisher, Patricia H Patricia Holts
• Other Authors: Pride, Marseille M. Marseille Miles, Miller, Ellen G.
• Format: Book
• Language: English
• Published: Chicago American Library Association 2006
• Subjects: Strategic planning > Public relations > United States; Library planning > United States; Libraries > Public relations > United States; Libraries > Marketing > United States
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xi, 135 pages 28 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0838909094

Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide.