Principles of marketing

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Bibliographic Details
Main Author: Kurtz, David L
Other Authors: Boone, Louis E
Format: Book
Published: Australia Thomson South-Western 2006
Edition:12th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:aInternational student edition
Includes index
Physical Description:lii, 655 p. ill. 28 cm
ISBN:0324323794