The new strategic thinking pure & simple
In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as...
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Format: | Book |
Language: | English |
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New York
McGraw-Hill
2006
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Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 9780071462242 |q hardback |
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041 | 0 | # | |a English |
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100 | 1 | # | |a Robert, Michel |e author |
245 | 1 | 4 | |a The new strategic thinking |b pure & simple |c Michel Robert |
264 | # | 1 | |a New York |b McGraw-Hill |c 2006 |
264 | # | 4 | |c ©2006 |
300 | # | # | |a xii, 246 pages |b illustrations |c 24 cm |
336 | # | # | |a text |b txt |2 rdacontent |
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338 | # | # | |a volume |b nc |2 rdacarrier |
500 | # | # | |a Includes index |
520 | # | # | |a In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide. |
650 | # | 0 | |a Chief executive officers |z United States |
650 | # | 0 | |a Strategic planning |z United States |
650 | # | 0 | |a Competition, International |
650 | # | 0 | |a Success in business |z United States |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=336915 |
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