The new strategic thinking pure & simple
In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as...
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide. |
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| Item Description: | Includes index |
| Physical Description: | xii, 246 pages illustrations 24 cm |
| ISBN: | 9780071462242 0071462244 |
Strategy PURE and SIMPLE How Winning CEOs Outthink Their Competition