Advertising, promotion, and new media

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Bibliographic Details
Other Authors:	Stafford, Marla R. 1960-, Faber, Ronald J. 1948-
Format:	Book
Published:	Armonk, New York M.E.Sharpe 2005
Subjects:	Advertising Internet advertising Interactive multimedia Interactive marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-336908
020	#	#	\|a 0765613158
040	#	#	\|a ITMB
090	0	0	\|a HF6146.I58 \|b A39 2005
245	0	0	\|a Advertising, promotion, and new media \|c edited by Marla R.Stafford, Ronald J. Faber
260	#	#	\|a Armonk, New York \|b M.E.Sharpe \|c 2005
300	#	#	\|a xii, 380 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Internet advertising
650	#	0	\|a Interactive multimedia
650	#	0	\|a Interactive marketing
700	1	#	\|a Stafford, Marla R. \|d 1960-
700	#	#	\|a Faber, Ronald J. \|d 1948-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=336908
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|01700##a0011.2.2\|\|01700##d0017.8\|\|