Advertising, promotion, and new media

Advertising, promotion, and new media

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Bibliographic Details
Other Authors: Stafford, Marla R. 1960-, Faber, Ronald J. 1948-
Format: Unknown
Published: Armonk, New York M.E.Sharpe 2005
Subjects:
Advertising
Internet advertising
Interactive multimedia
Interactive marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 380 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0765613158

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