Flying high in a competitive industry cost-effective service excellence at Singapore Airlines

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Bibliographic Details
Main Author: Heracleous, Loizos
Other Authors: Pangarkar, Nitin, Wirtz, Jochen
Format: Unknown
Published: Singapore New York Mc Graw Hill 2006
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HE9874.S56  |b H47 2006 
100 1 # |a Heracleous, Loizos 
245 1 1 |a Flying high in a competitive industry  |b cost-effective service excellence at Singapore Airlines  |c Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar 
260 # # |a Singapore  |a New York  |b Mc Graw Hill  |c 2006 
300 # # |a xxiii, 217p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
700 1 # |a Pangarkar, Nitin 
700 # # |a Wirtz, Jochen 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=336848 
964 # # |c BOK  |d 01 
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