Strategic marketing management planning, implementation & control

Strategic marketing management planning, implementation & control

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Bibliographic Details
Main Authors: Wilson, Richard M. S. 1946- Richard Malcolm Sano (Author), Gilligan, Colin (Author)
Format: Book
Language:English
Published: Amsterdam Elsevier/Butterworth-Heinemannn 2005
Edition:3rd ed
Subjects:
Marketing > Management
Strategic planning
Online Access:Click Here to View Status and Holdings.
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