Marketing Communications Management concepts and theories, cases and practices

Marketing Communications Management concepts and theories, cases and practices

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Bibliographic Details
Main Author: Copley, Paul (Author)
Format: Book
Language:English
Published: Oxford Elsevier Butterworth-Heinemain 2004
Subjects:
Marketing > Management
Communication in marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 441 pages 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780750652940 (paperback)
0750652942 (paperback)

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