Marketing planning guide

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Bibliographic Details
Other Authors: Stevens, Robert E. 1942-
Format: Book
Published: New York Best Business Books 2006
Edition:3rd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 362 p. ill. 22 cm
Bibliography:Includes bibliographical references (p. 337-343) and index
ISBN:0789023377 (hard : alk. paper)
0789023385 (soft : alk. paper)