Marketing planning & strategy

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Bibliographic Details
Main Author:	Jain, Subhash C
Format:	Book
Published:	London Thomson 2004
Edition:	7th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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245	1	0	\|a Marketing planning & strategy \|c Subhash C. Jain
246	1	4	\|a Marketing planning and strategy
250	#	#	\|a 7th ed
260	#	#	\|a London \|b Thomson \|c 2004
300	#	#	\|a xviii, 935 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
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