Marketing planning & strategy
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| Main Author: | |
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| Format: | Book |
| Published: |
London
Thomson
2004
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xviii, 935 p. ill. 24 cm |
| ISBN: | 075933871X |
Marketing planning strategy