Advertising and integrated brand promotion
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Mason, Ohio
Thomson/South-Western
2006
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-336319 | ||
| 020 | # | # | |a 0324289561 (student ed. with InfoTrac) |
| 020 | # | # | |a 0324320159 (student ed.) |
| 020 | # | # | |a 0324317182 (instructor's ed. with InfoTrac) |
| 090 | 0 | 0 | |a HF5821 |b .O34 2006 |
| 100 | 1 | # | |a O'Guinn, Thomas C |
| 245 | 1 | 0 | |a Advertising and integrated brand promotion |c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a Mason, Ohio |b Thomson/South-Western |c 2006 |
| 300 | # | # | |a xlviii, 781 p. |b ill. |c 29 cm |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Advertising media planning |
| 700 | 1 | # | |a Semenik, Richard J |
| 700 | # | # | |a Allen, Chris T |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=336319 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Advertising and integrated brand promotion