Advertising and integrated brand promotion
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Mason, Ohio
Thomson/South-Western
2006
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xlviii, 781 p. ill. 29 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0324289561 (student ed. with InfoTrac) 0324320159 (student ed.) 0324317182 (instructor's ed. with InfoTrac) |
Advertising and integrated brand promotion