Strategic management building and sustaining competitive advantage
Explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while im...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson/South-Western
2006
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| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic management building and sustaining competitive advantage