Strategic management building and sustaining competitive advantage

Strategic management building and sustaining competitive advantage

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Explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while im...

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Bibliographic Details
Main Authors: Pitts, Robert A. (Author), Lei, David (Author)
Format: Book
Language:English
Published: Mason, OH Thomson/South-Western 2006
Edition:4th ed.
Subjects:
Industrial management > Case studies > United States
Competition > Case studies > United States
Strategic planning > Case studies > United States
Online Access:Click Here to View Status and Holdings.
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Summary:Explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach and is organized to reflect the stages that a firm goes through while implementing the strategic process.
Physical Description:xviii, 538 pages colour illustrations 26 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0324226217
9780324226218

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