What customers want using outcome-driven innovation to create breakthrough products and services

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Bibliographic Details
Main Author:	Ulwick, Anthony W. 1957-
Format:	Unknown
Published:	New York McGraw-Hill 2005
Subjects:	New products > Planning Strategic planning Product management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.153 \|b .U49 2005
100	1	#	\|a Ulwick, Anthony W. \|d 1957-
245	1	0	\|a What customers want \|b using outcome-driven innovation to create breakthrough products and services \|c Anthony Ulwick
260	#	#	\|a New York \|b McGraw-Hill \|c 2005
300	#	#	\|a xxxv, 202 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 189) and index
650	#	0	\|a New products \|x Planning
650	#	0	\|a Strategic planning
650	#	0	\|a Product management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=335587
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