What customers want using outcome-driven innovation to create breakthrough products and services

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Bibliographic Details
Main Author: Ulwick, Anthony W. 1957-
Format: Unknown
Published: New York McGraw-Hill 2005
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxv, 202 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 189) and index
ISBN:0071408673