Packaging makeovers graphic redesign for market change
Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vit...
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| Format: | Book |
| Language: | English |
| Published: |
Singapore
Page One Publishing
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Packaging make overs graphic redesign for market change
PENJENAMAAN
Positioning the brand an inside-out approach
