Building the customer-centric enterprise data warehousing techniques for supporting customer relationship management

Building the customer-centric enterprise data warehousing techniques for supporting customer relationship management

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Bibliographic Details
Main Author: Imhoff, Claudia
Other Authors: Loftis, Lisa, Geiger, Jonathan G
Format: Unknown
Published: New York Wiley 2001
Subjects:
Customer relations > Data processing
Data warehousing
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a QA76.9.D37  |b I454 2001 
100 1 # |a Imhoff, Claudia 
245 1 1 |a Building the customer-centric enterprise  |b data warehousing techniques for supporting customer relationship management  |c Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger 
260 # # |a New York  |b Wiley  |c 2001 
300 # # |a xxiv, 487 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
526 0 # |a OCS551  |b BA234  |5 FBM 
526 0 # |a Customer Relationship Management  |b Bachelor of Customer Service Management (Hons.)  |5 Faculty of Business and Management 
650 # 0 |a Customer relations  |x Data processing 
650 # 0 |a Data warehousing 
700 1 # |a Loftis, Lisa 
700 # # |a Geiger, Jonathan G 
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