Building the customer-centric enterprise data warehousing techniques for supporting customer relationship management

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Bibliographic Details
Main Author:	Imhoff, Claudia
Other Authors:	Loftis, Lisa, Geiger, Jonathan G
Format:	Book
Published:	New York Wiley 2001
Subjects:	Customer relations > Data processing Data warehousing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a UKM \|d ITMB
090	0	0	\|a QA76.9.D37 \|b I454 2001
100	1	#	\|a Imhoff, Claudia
245	1	1	\|a Building the customer-centric enterprise \|b data warehousing techniques for supporting customer relationship management \|c Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger
260	#	#	\|a New York \|b Wiley \|c 2001
300	#	#	\|a xxiv, 487 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a OCS551 \|b BA234 \|5 FBM
526	0	#	\|a Customer Relationship Management \|b Bachelor of Customer Service Management (Hons.) \|5 Faculty of Business and Management
650	#	0	\|a Customer relations \|x Data processing
650	#	0	\|a Data warehousing
700	1	#	\|a Loftis, Lisa
700	#	#	\|a Geiger, Jonathan G
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=335425
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