Services marketing a managerial approach

Services marketing a managerial approach

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Bibliographic Details
Other Authors: Bennett, Rebekah, McColl-Kennedy, Janet R. 1958- Janet Ruth
Format: Book
Published: Milton, Qld. Wiley 2003
Subjects:
Service industries > Textbooks > Marketing
Service industries > Textbooks > Management
Service industries > Australasia
Online Access:Click Here to View Status and Holdings.
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