Services marketing a managerial approach

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Bibliographic Details
Other Authors:	Bennett, Rebekah, McColl-Kennedy, Janet R. 1958- Janet Ruth
Format:	Book
Published:	Milton, Qld. Wiley 2003
Subjects:	Service industries > Textbooks > Marketing Service industries > Textbooks > Management Service industries > Australasia
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0470800682
040	#	#	\|a ITMB
090	0	0	\|a HD9980.5 \|b .S474 2003
245	1	1	\|a Services marketing \|b a managerial approach \|c Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedyy
260	#	#	\|a Milton, Qld. \|b Wiley \|c 2003
300	#	#	\|a xix, 604 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical and index
650	#	0	\|a Service industries \|v Textbooks \|x Marketing
650	#	0	\|a Service industries \|v Textbooks \|x Management
650	#	0	\|a Service industries \|z Australasia
700	1	#	\|a Bennett, Rebekah
700	#	#	\|a McColl-Kennedy, Janet R. \|d 1958- \|q Janet Ruth
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=334925
964	#	#	\|c BOK \|d 01
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