Integrated Marketing Communications A Primer
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge Taylor & Francis Group
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- Scene setting : theory and practice
- Integrated marketing communications
- Advertising
- Sales promotion
- Direct marketing
- Marketing public relations
- Sponsorship
- E-communications
- Relationship marketing
Marketing communications principles and practice