Integrated Marketing Communications A Primer

Integrated Marketing Communications A Primer

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Bibliographic Details
Main Authors: Kitchen, Philip J. (Author), Pelsmacker, Patrick de (Author)
Format: Book
Language:English
Published: New York Routledge Taylor & Francis Group 2004
Subjects:
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 193 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0415314208 (hardback)
0415314216 (paperback)
9780415314206 (hardback)

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