Customer equity management

Customer equity management

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Bibliographic Details
Main Author: Rust, Roland T.
Other Authors: Lemon, Katherine N. (Katherine Newell), Narayandas, Das
Format: Book
Published: Upper Saddle River, N.J. Pearson/Prentice Hall 2005
Subjects:
Customer equity > Management
Online Access:Click Here to View Status and Holdings.
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